Brand Identity | Machinery Manufacture
Caterpillar
Caterpillar® is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.
My Role
Production Designer
Duration
9 months
Tools
Microsoft Office, Adobe Creative Suite
Overview
Developed various brand identities for social media, retail, print, and other digital assets for different divisions of Caterpillar, including CAT® Fluids and Filters, GET, CAT® Compact, among others, while working at the in-house marketing agency, IRONWORKS.
Created several projects that aligned with the Caterpillar fixed color schemes and specific details with provided or my rendition copywriting while adhering to the budget set for each. Engaged with senior designers by sharing ideas, asking questions, and facilitating valuable teamwork.
