Brand Identity | Beauty, Media Publishing
Allured Business Media
Allured Business Media has been a global information leader in the cosmetic, spa and salon, and fragrance and flavor industries for more than 80 years. Through its publications, e-newsletters, websites and in-person events, the company provides high-quality education and helps push the industries it serves forward.
My Role
Graphic Designer
Duration
3 years
Tools
Adobe Creative Suite, Jira, HTML & CSS
Overview
Led, managed, and designed two beauty and wellness-oriented print and digital publications, Skin Inc.® and Wellspa360®, which simplify the process of skin care and wellness trends while engaging educational content for professionals in the beauty and health industry.
The provided Jira platform was organized to effectively manage multiple projects on a weekly basis, while simultaneously communicating high-priority tasks to minimize errors. For each article across both issues, I have structured the content based on trending topics to emphasize the significance of various features, how-to guides, tools, and current trends, thereby creating an engaging magazine for subscribers.
